Prepare for Landing

Challenge:

Encourage Gen Z Spotify users to engage with Spotify Audiobooks and see Spotify beyond just a music app.

Insight:

Going home from college is often a time that calls for reasserting independence as home is a place that challenges their adult identity. 

Big Idea:

Armor yourself with knowledge and be ready for any situation when you get off the plane with Spotify Audiobooks.

Copywriting: Myself

AD: Tyler Wang